Azure Wellness Studio is going to be a centre which helps achieve holistic wellness by attending to inner and outer health - taking care of mind, body and soul. Their services include yoga classes, body care products, organic remedies, and spa services.The design challenge was to create a simple, elegant identity that reflects the holistic wellness of mind/body/soul while conveying feelings of inner harmony, beauty and tranquility.
My design concept was inspired by the Triquetra - one of the most powerful and ancient symbols which mean different things in different cultures.Another symbol I incorporated in my design was the lotus - representing purity, beauty, and inner strength. The logo mark also hints subtly to the union of two intersecting triangles, representing the cosmic world and the human world respectively. The final logo mark also helped generate beautiful patterns that were used in packaging and stationery design.
Brand Identity system