As the Senior Brand Designer at Kenshoo, redesigned the complete corporate identity and established brand guidelines. I designed the new logo, typography, colors, and iconography system, as well as website UI/UX.

UI/UX. Creative Concept, Art Direction

K in The Park is an annual festival event for marketers in London, organized by Kenshoo, global marketing tech company. I designed concept boards, themes, visual design system, all collateral such as invites, posters, badges, social media promotions, and on-site signage.

Event Branding creative concept, Art Direction, Visual design system.

Kenshoo's Quarterly Trends Webinar landing page design. The challenge was to create a user friendly navigation between different types of resources and get more users to view content and sign up for the webinar. 

UI/UX, Wireframe design, UX Flow, Navigation and Layout design, Web Design

A holistic wellness centre came to me for solving their branding puzzle - How do you create an identity to convey wellness of the mind, body and soul as well as their centre's key core attributes of harmony, tranquility, and beauty? This is how. 

Brand Strategy, Art Direction, Brand Identity Design

The biggest challenge faced by most designers is defining their own brand identity. This fun project led me to a deeper dive into who I am as a designer, and how my unique style came through this distinctive, bold logo mark.

Art Direction, Brand Identity Design

This is a personal project that is very close to my heart. I am a huge animal lover, and have been sketching animals since I was a kid. I wanted to challenge myself to create logomarks from animal forms using only circle geometry. The result was a beautiful collection that got featured in Behance galleries.

Creative concept, Art Direction, Logo design

This client came to me with a unique and interesting branding project - They wanted me to help create a visual brand identity system for a startup whose key business strategy was to provide luxury hotel comfort at hostel prices aimed at youth travelers.  Working collaboratively,  I designed a vibrant, modern yet very open visual language. 

Design Strategy, Art Direction, Brand Identity Design, Print Design

The Bump Crew curates special items that the mom-to-be and the dad-to-be could really be pampered with in India. They are the much needed platform for useful articles, getaways for expecting couples, and their unique branded box packages. I helped create the entire visual identity system.

Art Direction, Brand Identity Design, Logo design, Website Concept

A collection of Logomarks and Identities I have created over the past 6 years.  

Logomarks and Brand Identity Design

Dream Affair Events is a boutique event planning studio with a focus on weddings, located in Udaipur, India. They approached me to help design the entire brand identity system(Logo, visual assets, icons, patterns, stationery, templates).

Art Direction, Brand Identity Design, Style guide

The Dreamcatcher Cafe is a one-of-a-kind breakfast cafe that recently opened in Bangalore, India. Their ask from me was to create a classy, modern logo and visual style guide that could help elevate their customer experience. 

Art Direction, Logo design and Style Guide.