K in The Park - Event Branding
K in the Park is one of the biggest digital marketing events of the year. The event offers great insights that helps marketeers develop personally and professionally as a digital advertiser. Organized by Kenshoo, a global leader in marketing technologies to help marketers and retailers make the most of their marketing spend. I created this London event's complete brand identity.
The brief for the event was to create something that was different from most digital conferences, and have a vibrant festival vibe. The key buzz words were energy, joy, imagination, competition, beauty and spirituality. This one day event was all about meeting like minded folks, having fun, sharing knowledge in the process. I used 6 bright complementary colors to define the six key buzz words or persona attributes. The location was on an island, so natural fluid characteristics was one of my inspirations. I used abstract rounded forms that are flexible and adaptable, working well together, much like Kenshoo's service offerings.
Brand Identity system
VIDEO DESIGN CREDIT: PAULINA PADILLA