Kenshoo Brand Identity Redesign
As the Senior Brand Designer at Kenshoo, I was entrusted with redesigning the corporate identity in 2018. Kenshoo is a leading digital marketing platform offering cross channel solutions for advertisers. Being a market leader and having best-of-breed products was not reflecting in its visual image or external persona.
Through an intensive process of brand research, employee survey, management discussions, we landed on core values and brand attributes for the new Kenshoo, that would echo the sophistication and expertise that Kenshoo is reputed for. I designed a unique typography logo that is a modern geometric stencil typeface, with contrasting thick and thin strokes, suggesting sharp technology, precision platform with a solid base/foundation. This new logo was complemented with vibrant colors and geometric typography. I designed the full system, from logo, colors, typography, stationery, to presentation templates, social media banners, and home page redesign.