The Bump Crew are a team of individuals dedicated to making any mom-to-be feel pampered with things that are great for her and the baby both. The Bump Crew curates high end products sourced from specific vendors. They provide a much needed platform in India to discuss pregnancy related facts/myths and tips for a healthy baby. The design challenge was to create an identity that is elegant, classy, and still feel comforting and nurturing.

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After playing with many concepts, I designed a logomark that was a cute rounded 'B' representing a Bump, using a pastel color palette to invoke fuzzy friendly feel. The iconography, typography and visual elements I designed enhances this special luxurious yet comforting feeling. Within 6 months of the brand launch, The Bump Crew had a great online following, as well as became a respected name as the premium brand for high end, luxurious and unique prenatal products. The mark had the memorable impact we wanted it to have!