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South India has been the land of coffee for generations, and the taste of Bangalore coffee is unique to the region.My clients wanted to launch the Dreamcatcher Cafe to serve home grown coffee and English breakfast with a modern classy theme and a hint of nostaligia.
After an initial discovery and research into their brand core attributes, and brainstorming with my client, I created a minimal elegant visual language to reflect the cafe ethos.
The scope was to design a logo which reflects key attributes like elegant, chic, minimal, and timeless. I designed the Logo as a monogram of the letters D & C in a way that their intersection looked like a coffee bean. A subtle tip of the hat to these coffee-prenuers.